Hammad Zafar, Fakhre Alam Siddiqui and Midhat Arif 2025. The Digital Duo: Exploring The Impact of AI Chatbots and Digital Marketing Strategies on Consumer Purchase Intentions in Pakistan’s E-Commerce Sector. Journal for Social Science Archives. 3, 1 (Jan. 2025), 265–286. DOI:https://doi.org/10.59075/jssa.v3i1.115.