Dr. Mahwash Ghafoor Chaudhry, Ali Abbas, Mah Noor Fatima, & Nouman Shafiq. (2024). Importance of Actual and Real Self- Congruency in influencing Purchase Intention: The mediating role of Brand Passion . Journal for Social Science Archives, 2(2), 283–299. https://doi.org/10.59075/jssa.v2i2.61