HAMMAD ZAFAR; FAKHRE ALAM SIDDIQUI; MIDHAT ARIF. The Digital Duo: Exploring The Impact of AI Chatbots and Digital Marketing Strategies on Consumer Purchase Intentions in Pakistan’s E-Commerce Sector. Journal for Social Science Archives, [S. l.], v. 3, n. 1, p. 265–286, 2025. DOI: 10.59075/jssa.v3i1.115. Disponível em: http://jssarchives.com/index.php/Journal/article/view/115. Acesso em: 22 jan. 2025.