MUBARAK ALI; NAJM UD DIN SAQIB; NAZIA BATOOL; HAJRA ASGHAR. Pakistan’s Online Shoppers: Reactions to Brand Inauthenticity and Recovery Strategies. Journal for Social Science Archives, [S. l.], v. 3, n. 1, p. 1128–1153, 2025. DOI: 10.59075/jssa.v3i1.194. Disponível em: http://jssarchives.com/index.php/Journal/article/view/194. Acesso em: 3 apr. 2025.