HAFIZ MUHAMMAD ARSLAN ARSHAD; DR. MUHAMMAD ZIA ULLAH; MUHAMMAD AQIB SHAFIQ; HAFIZ GHULAM NABI SAAD; MUDASIR AHMAD KHAN; AROOJ ZAHRA. How does Service Characteristics and Corporate Social Responsibility Matters in Customer Retention and Bank Reputation: An Evidence from the Banks of Pakistan. Journal for Social Science Archives, [S. l.], v. 2, n. 2, p. 14–35, 2024. DOI: 10.59075/jssa.v2i2.42. Disponível em: http://jssarchives.com/index.php/Journal/article/view/42. Acesso em: 4 apr. 2025.