DR. MAHWASH GHAFOOR CHAUDHRY; ALI ABBAS; MAH NOOR FATIMA; NOUMAN SHAFIQ. Importance of Actual and Real Self- Congruency in influencing Purchase Intention: The mediating role of Brand Passion . Journal for Social Science Archives, [S. l.], v. 2, n. 2, p. 283–299, 2024. DOI: 10.59075/jssa.v2i2.61. Disponível em: http://jssarchives.com/index.php/Journal/article/view/61. Acesso em: 4 apr. 2025.