Hammad Zafar, Fakhre Alam Siddiqui, and Midhat Arif. 2025. “The Digital Duo: Exploring The Impact of AI Chatbots and Digital Marketing Strategies on Consumer Purchase Intentions in Pakistan’s E-Commerce Sector”. Journal for Social Science Archives 3 (1):265-86. https://doi.org/10.59075/jssa.v3i1.115.