Muhammad Owais, Sohaib Uz Zaman, and Syed Hasnain Alam. “Impact of Digital Marketing Strategies on Brand Image, Consumer Engagement and Loyalty”. Journal for Social Science Archives 3, no. 1 (February 28, 2025): 945–961. Accessed April 3, 2025. http://jssarchives.com/index.php/Journal/article/view/173.