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Muhammad Kashif Aslam, Arqam Javed Kiyani, Mehreen Fatima, Maria Rasheed and Ahmed Abdul Hameed 2025. From Good Dominant Logic (G-D) to Service Dominant Logic (S-D): An Exploratory Case Study of a Service System. Journal for Social Science Archives. 3, 3 (Aug. 2025), 216–239. DOI:https://doi.org/10.59075/jssa.v3i3.315.