Asma Imdad, Katpar Khair Muhammad, Fauzia Ahmed and Irfan Ali 2026. Sustainability Marketing in the Fashion Industry: How brands are leveraging Eco _ Friendly Practices to Build Consumer Trust and Drive Profit. Journal for Social Science Archives. 4, 1 (Jan. 2026), 116–123. DOI:https://doi.org/10.59075/jssa.v4i1.457.