MUHAMMAD ABDUL REHMAN; IQRA SAJID; SAPNA ABID; DR. OSAMA ALI; AMJID KHAN. The Rise of AI-Driven Direct-to-Consumer (DTC) Brands: Personalization, Customer Retention, and Competition with Traditional Retailers. Journal for Social Science Archives, [S. l.], v. 3, n. 2, p. 206–221, 2025. DOI: 10.59075/jssa.v3i2.230. Disponível em: https://jssarchives.com/index.php/Journal/article/view/230. Acesso em: 26 apr. 2025.