Sohaib Uz Zaman, Farayha Siraj, and Syed Hasnain Alam. 2025. “Examining the Influence of User-Generated Content on Brand Loyalty: Mediating Role of Customer Satisfaction in the Fashion Industry”. Journal for Social Science Archives 3 (2):83-97. https://doi.org/10.59075/jssa.v3i2.219.