Muhammad Abdul Rehman, Iqra Sajid, Sapna Abid, Dr. Osama Ali, and Amjid Khan. 2025. “The Rise of AI-Driven Direct-to-Consumer (DTC) Brands: Personalization, Customer Retention, and Competition With Traditional Retailers”. Journal for Social Science Archives 3 (2):206-21. https://doi.org/10.59075/jssa.v3i2.230.