Asma Imdad, Katpar Khair Muhammad, Fauzia Ahmed, and Irfan Ali. 2026. “Sustainability Marketing in the Fashion Industry: How Brands Are Leveraging Eco _ Friendly Practices to Build Consumer Trust and Drive Profit”. Journal for Social Science Archives 4 (1):116-23. https://doi.org/10.59075/jssa.v4i1.457.