Muhammad Abdul Rehman, Iqra Sajid, Sapna Abid, Dr. Osama Ali, and Amjid Khan. “The Rise of AI-Driven Direct-to-Consumer (DTC) Brands: Personalization, Customer Retention, and Competition With Traditional Retailers”. Journal for Social Science Archives 3, no. 2 (April 20, 2025): 206–221. Accessed April 26, 2025. https://jssarchives.com/index.php/Journal/article/view/230.