Yasmeen, Ume Amen, Dr. Ume Sumayya, and Dr. Atif Aziz. “The Phygital Transformation: A Systematic Review”. Journal for Social Science Archives 4, no. 1 (January 7, 2026): 89–102. Accessed October 11, 2026. https://jssarchives.com/index.php/Journal/article/view/455.