Muhammad Abdul Rehman, Iqra Sajid, Sapna Abid, Dr. Osama Ali, Amjid Khan. The Rise of AI-Driven Direct-to-Consumer (DTC) Brands: Personalization, Customer Retention, and Competition with Traditional Retailers. JSSA [Internet]. 2025 Apr. 20 [cited 2025 Apr. 26];3(2):206-21. Available from: https://jssarchives.com/index.php/Journal/article/view/230