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Hafiz Muhammad Arslan Arshad, Dr. Muhammad Zia Ullah, Muhammad Aqib Shafiq, Hafiz Ghulam Nabi Saad, Mudasir Ahmad Khan, Arooj Zahra. How does Service Characteristics and Corporate Social Responsibility Matters in Customer Retention and Bank Reputation: An Evidence from the Banks of Pakistan. JSSA [Internet]. 2024 Nov. 14 [cited 2025 Jan. 28];2(2):14-35. Available from: https://jssarchives.com/index.php/Journal/article/view/42