The Effect of Digital Revolution in Business Operations: A Study of Small & Medium Enterprises in District Malakand and Swat, Khyber Pakhtunkhwa Pakistan

Abstract

In today's intensely competitive business world, companies need to adapt to stay relevant. When it comes to Industry 4.0 and digital transformation, there is currently no time for theoretical discussion or experimental initiatives. The results of this investigation into in what way Industry 4.0 technology disturbs the productivity of Pakistani SMEs are presented. The data was collected from district Malakand and Swat. SPSS multiple regression techniques have revealed that big data, cyber-physical systems & interoperability considerably improve business outcomes. Conversely, the internet of things had very little of an effect. This research offers helpful insights into the fields of Industry 4.0 and digital revolution, but it also suggests new areas of investigation and provides a foundation for further research. Since there hasn't been much research done in this field, the results will assist managers in defending their company's investments in IT infrastructure. Moreover, policymakers should make use of the current findings to create suitable plans for enhancing absorption capacities and building human capital in a digital environment that is always evolving. All things considered, this study broadens our knowledge of how businesses may leverage Industry 4.0 technology to attain sustained growth and competitiveness. By adopting these advancements, businesses in Pakistan can maintain an advantage over their rivals.