The Role of AI-Driven Decision Intelligence in Enhancing Business Sustainability and Social Impact: A Moderated-Mediation Model

Abstract

Purpose: The study aims to review the role of AI-driven decision intelligence in enhancing business sustainability and social impact using a mediated model review. AI plays an essential role in meeting the challenges of the workplace and facilitating leaders in decision-making to avoid risks and failure.

Method: The study has adopted a primary quantitative method where data has been collected from a set of 150 samples using a Google survey form online. The data has been converted into statistical facilitation and Excel analysis into tables and displays with the help of smart PLS software.

Finding: The results show that AI has a positive and pragmatic impact on driving good decision-making to enhance business sustainability and have a positive impact on social aspects. All the hypotheses have been proved and mentioned a positive impact which shows that the aim of the study for AI-driven decision intelligence has been achieved to show a positive impact on social impact and business sustainability context.

Recommendations: the study has positive implications for the managers and policymakers where they can explore good facilitation ideas using AI-driven decision-making to avoid risk and handle challenges in a business sustainability context with a positive social context.