The Impact of Social Media on Brand Perception: An In-depth Analysis

Abstract

                        This scholarly article provides a comprehensive analysis of the profound impact of social media on brand perception. Drawing on a synthesis of academic literature, empirical studies, and real-world examples, the article explores how social media platforms have become influential in shaping consumer perceptions of brands. By examining the mechanisms through which social media impacts brand perception, the article aims to contribute to a deeper understanding of the dynamic relationship between brands and the digital landscape.