Building and Managing Customer Relationships: Strategies for Sustainable Business Success

Abstract

                        This scholarly article provides an extensive examination of the pivotal role of building and managing customer relationships in the contemporary business landscape. Drawing on a synthesis of academic literature, empirical studies, and practical examples, the article explores the dynamic nature of customer relationships, the strategies for cultivating and sustaining them, and the implications for businesses striving to create long-term value. By analyzing the multifaceted aspects of customer relationships, this article aims to contribute to a deeper understanding of the strategies that drive customer loyalty and organizational success.