The Rise of the Experience Economy: Creating Value through Customer Interactions

Abstract

                        This scholarly article explores the transformative shift toward the experience economy and its profound implications for businesses seeking to create value through customer interactions. Drawing on a synthesis of academic literature, case studies, and empirical evidence, the article examines the evolution of the experience economy, the key principles underpinning it, and the strategies businesses employ to design and deliver memorable customer experiences. By analyzing the dynamics of experiential value creation, this article aims to contribute to a deeper understanding of how businesses can thrive in an economy where experiences are increasingly valued.