Influence of Digital Images of Women on Body Dissatisfaction: Analyzing Challenges & Pressures of Working Women

Abstract

The study deals with women's images on digital media and the influence of these digitated images on body dissatisfaction regarding age, body shaming, weight loss, and white color. It is identified that these visuals/images contextualize oppression and construct feministic discourses. The study sheds light on the challenges and pressures of working women due to these feministic discourses. The issue has been rectified by conducting an analytical survey and interviews of working women. Research rectifies appropriateness between constructed digitated images of women regarding feministic discourses and their impact on working women’s lives. Sampling is a non-probability” convenient sampling by selecting 500 respondents’ women from “Lahore.” Thus, statistical tests give the study a vivid report of the issue. The frequent logical computed answers verify the hypothesis. Accumulated data shows that images on digital media carry particular feministic discourses that directly impact the daily life of working women regarding the construction of social sub-divisions regarding physical appearances on digital media.